The site presented another breakthrough project for Redmedia because it amplified our flexibility and capability in applying social media applications into the Philippines’ music and entertainment industry. It also signified Redmedia’s intention to bring the industry into digital marketing, making Philippines bands, singers and entertainers accessible to a more global audience.

“We’ve asked the help of Redmedia to build our site because of their excellent track record in new media”, said Rivermaya Lead Drummer Mark Escueta.

Negotiations to build the fansite took place mid-October. Redmedia designer, Charissa Magalong, translated Ronald Lucero’s design direction thus making Rivermaya one of the most influential Filipino Rock Band of its time.

Dave Quitoriano brought the pieces together by providing an elaborate and unique look which would maximize the use of new media to promote their music and lifestyle, and among other things, share information with their already huge fan base.

“This fansite will bring us closer to our fans both here and abroad”, added Escueta.

U.S. Consul-General Richard Haynes, AIR21 President and Chief Operating Officer Angelito Alvarez, NIV Unit Chief Karen Christensen, Management Counselor Cassy Ebert-Gray and AIR21 Chairman Alberto D. Lina inaugurated the service with a ribbon cutting ceremony on February 18.

One of the conditions of the US Embassy to become their authorized courier is to have a secure on-line tracking system.  On December 2008, RedMedia has been tasked to design a specific site page then develop and integrate the interface with AIR21’s secure database.

“RedMedia has a proven track record for site design and has the development personnel capable of meeting the tight deadline”, said Tere Eisma, AIR21’s Head of Information Technology.

The AIR21 US Embassy client tracking system has a refreshing and distinct design that is unique only to Philippines residents and visitors.

“We wanted something that says welcome instead of go away”, says RedMedia Managing Partner Mike Abasolo.  “We do not want that traditional look that local site developers have been accustomed to doing, we wanted some ground breaking elements to it, Mike Abasolo added.

View the website at http://www.air21.com.ph.

“We intend to pursue this expansion program to further enhance customer convenience and bring the Petron brand closer to Filipinos.  This is also in line with our strategic initiative to strengthen the company’s core business and ensure our market dominance over the long-term,” Petron Chairman and CEO Ramon S. Ang said.

Part of the plan is set to pursue a vigorous program to launch the Bulilit Station concept – a small, stand-alone facility composed of one to three product pumps.

The Bulilit Station can easily be built on small lots and be integrated with existing sites such as provincial marketplaces, transport terminals, even highway bus stops across the country especially in rural areas.

This program aims to further improve customer convenience and bring world class fuels and products closer to Filipino consumers.

“We are seeing a strong potential in the concept of the Bulilit Station to supply underserved areas with our products and services. This is also aligned with our strategic initiative to ensure our market dominance over the long-term,” VP for Consumer Marketing Ramon V. Del Rosario said.

“The concept is pre-fabricated models that can start with one to three product pumps but easily expandable as demand grows,” Mr. Del Rosario explained.

The Bulilit Station can also serve as outlets for Petron’s well-known lubricant brands like Ultron and Rev-X, and Gasul.

With the cost of traditional media soaring, Redmedia has proposed to Petron Corporation to use On-Line Ads to help market and sell the Bulilit Station concept and prove that the Internet is a cost effective media that can help support the Bulilit Station marketing campaign.

Using our Internet Media site property – Inboundpass – as a platform to launch the On Line Ad campaign due to its high traffic statistics and huge college basketball fan base, Redmedia developed three essential elements to capture parties or individuals interested in acquiring a Bulilit Station and these are: a Bulilit Station Banner Ad patterned after the print ad that distributed among the major dailies, an inquiry site page, and a message delivery engine that parties or individuals can register their contact details with an easy to answer requirement checklist.

As the maiden sponsor of the site, Petron with its Bulilit Station initiative, launched an on -line campaign on Inboundpass was launched on August 23, 2009, since then the  banner Ad has been seen over 420,000 times with a cost per lead of PhP 500.00 and still getting lower.

With an average cost of Php 43,000 per insert of a full color ad in a major publication with X number of thousands or millions in circulation, a typical print campaign will cost around Php 270,000 per month PER major daily. But you got three major dailies.  So the cost per campaign in print media will cost around half a million to run just to get below the average cost per lead of Php 4,000.

The mean time to inquiry is longer in a print ad than an on-line ad.  Once the potential investor spots the on-line ad, they can instantly input their contact details and answer some key questions if the minimum requirements to owning a Bulilit Station can be met.  In a print ad, none of this infrastructure is present so the amount of time to know the potential investor’s interest in the project can be seen nor detected.

This is a very clear evidence that On-Line ads are here.  It’s about time that companies must take advantage of the New Media.