The Sta. Lucia Realtors team website has an amazing array of Social Media features that allows user-generated content and information sharing. Technologies such as blogs, RSS, social networking, AJAX, player photo galleries were employed in building the website. Fans of the Sta. Lucia Realtors can post comments and their views about the team and their favorite player while connecting with other fans alike.

According to Redmedia Managing Partner, Michael Abasolo that “like our other Social Media projects, the main thing about the site is to build a venue were Sta. Lucia Realtors fans can relate and share their common passions about their favorite team, player, and especially, basketball”. “It’s an honor for us to build such a site for PBA Champs like the Realtors”, he continued.

Abasolo added that, “one of the fundamental highlights of our Social Media projects is sharing information, because, ultimately, sharing is good. Businesses, whether large or SME, should learn from this experience and harness the power of the Internet to communicate and interact with their customers. We firmly believe that this site is a step towards the right direction”.

The Sta. Lucia Realtors distinctive photo gallery and site design was made possible thru Redmedia’s fusion of creative people such as award winning photographer, Jorem Catilo, and controversial Internet sports reporter, Josef Ramos.

Initially conceptualized by former Philippine Internet college basketball writers of a popular league, excuse me for using this term, portal – Mike Abasolo, Charlie Cuna, Coach Jude Roque and Kim Lesaca together with Ronald Lucero Dave Quitoriano and Jorem Catilo, inboundpass.com brings to Philippine college basketball viewers a unique internet media experience. Inboundpass.com covers the invitational and preseason tournaments, exhibition matches, the collegiate season itself, the Collegiate National Championships and in between news and highlights for a whole year.

It was based around the web 2.0 foundation of collaboration, interaction and sharing. Aside form its original content, inboundpass.com also has a wide variety of photos, rare video footages, rss feeds, widgets and twitter for those on the move and would want to be updated.

Launched last December 2006, inboundpass.com’s first outbreak was during the release of a controversial article involving an ineligible player from a respectable and probably the oldest educational institution in the Philippines. Inboundpass.com does not aim to please anyone, it has been critical of relevant basketball issues but will always embrace ethical standards.

Aside from its controversial impression, among the unique variables that made inboundpass.com an example of web standards is its reader comments feature. Followers and fanatics of Philippine college basketball can post their comments in each and every article that the resident writer publishes. But, what is more important and powerful is that the writer can reply to the comments posted on the thread with a corresponding stamp identifying the author. This feature gives the site visitors an avenue to express their views with a sense of involvement. Inboundpass.com is still evolving and will add more features very soon such as videocast and more.

Redmedia Solutions, Inc., owner and publisher of inboundpass.com, duplicated these web standards and launched another Web 2.0 site – www.air21express.com.ph – and will continue to build around this standard in years to come.

The Air21 Express website has an amazing array of Web 2.0 features that allows user-generated content and information sharing. Technologies such as blogs, RSS, social networking, AJAX, player photo galleries were employed in building the website. Fans of Air21 Express can post comments and their views about the team and their favorite player while connecting with other fans alike.

The Air 21 Express website was modeled after www.inboundpass.com, a website owned and operated by Redmedia specifically covering Philippine College Basketball. Inboundpass.com has a wider scope of Web 2.0 tools such as videos, podcasts and widgets for live scoring and stats.

“The Air 21 Express site can be compared to a National Basketball Association (NBA) team website. It is by far the best Philippine sports related site I’ve ever seen”, said PBA Anchor and Analyst Mr. Charlie Cuna.

According to Redmedia Managing Partner, Michael Abasolo that “the main idea of the site is to build a community were Air21 Express fans can express and share their common passions about their favorite team, player, and especially, basketball”.

Abasolo added that, “one of the fundamental highlights of Web 2.0 is sharing information, because, ultimately, sharing is good. Businesses, whether large or SME, should learn from this experience and harness the power of the Internet to communicate and interact with their customers. We believe that Air21 Express is a breakthrough in echoing the power of Web 2.0 and how the Internet is shaping the business landscape”.

Air 21 Express’ distinctive photo gallery and site design was made possible thru Redmedia’s fusion of creative people such as award winning photographer, Jorem Catilo, a controversial Internet sports reporter, Josef Ramos and a promising make-up and grooming services upstart, Pebbles Lichauco.

RedMedia provided them with a modern yet functional website with content management capabilities, search engine friendly and what we always boast, “future-proof”.

We foresee this site to grow with the needs of our client with any level of sophistication. Go ahead, take it for a spin– pmxaudio.com.

We bring you inboundpass.com. Covering only the latest from the exciting world of Philippine college basketball. UAAP & NCAA fans stay tuned for exclusive news on and off court.

JOTG: Just off the grid

Today is the perfect time to launch a product through a distinct way of doing it. Traditional media is an effective support to below-the-line campaign such as event and promo. Launching a product through implementation of an event is dynamic. Event is a below-the-line activity. It is an interactive experience between a product and consumers because you can see the product or service up-close and personal and you can even request for a live demo of the product or a commitment or even a service level agreement in case a service is being promoted. But for the new generation marketing where most working people are online, digital brand campaign is the next wave.

In the early 90s, event management has become the revolutionary way of launching a product. From self-producing concerts sponsored by companies and media networks, it had then elevated to the next level where event already is a part of the marketing program in the entire year. The advertising way of conceptualizing a campaign had gone down to below-the-line activation. The former advertising professionals, production people and technical groups collaborated and influenced the top companies to consider events in their marketing campaign.

In 1999, advocators of tri-media would still continue to harp on traditional advertising campaign. Probably because the network infrastructure for delivering massive amounts of data or files such as video or audio were not there yet. Being the emerging alternative in the industry, event management companies dramatically changed the way companies do business - to reach their consumers and target market. Then, successful companies would continue to embrace the effectiveness of event and promo to create this interactive environment and keep in touch with the market.

Today, a new kind of service must be integrated in order to catch up the ever expanding Internet market. Many marketing people are not yet ready in adopting this new media and website methods as strategic tools in promoting and selling their products because of many different reasons.

Technology will transform every business into a platform where strategy will dominate pure creativity (which most of the time an expression of art, not business). The companies who will step up will stoke the global trend and market with a great innovative mindset in motivating customers. Marketing has already become a Technology. Through the technology, the new way of launching a product is by building a Digital Partnership with clients.

The process of launching a product is a serious job implemented by passionate people who believe in perfection and quick response. Staging an event attracts more people and help them actually see and experience the product. An event gives them another dimension of how the product will fit thier lifestyle. On the other hand, mainstream support elevates the personality of the brand to those who are liquid to spend more money in advertising.

However, marketing pull strategy has becoming more of a dominating force over push strategies through advertising. Brand obsession, usually presented by doing a sing and dance number, is slowly evolving into the digital exposure and relationship marketing that the Internet can now provide. No matter how good your presentation is but if the relationship with your customer does not exist, it will be just another entertainment.

In this new Global economy, the market has become smarter. You need to establish a link between a product and consumers. The alternative way is to strategically create a digital approach of launching your product. The digital event reinvents the way of launching a product and digital brand marketing is needed in taking the lead in business.

When I was in high school (not a long time ago), our batchmates embraced the idea of punk fashion and injected a little bit of attitude. It was an expression of something unusual. In general, punk is a rebellion. Meaning, there are things that don’t work anymore so you have to change them. It is usually a negative connotation. Many express them in music and fashion. Some do it by lifestyle. Punk, therefore, gets attention. People comment about this kind of expression. They give disgusting impression. Nevertheless, it is effective. It works.
What about applying punk attitude in marketing? What about the straight-forward approach to consumers? Before, organizations and their system are made big and simple. Today, it has evolved in making every single enterprise small and yet complex. Ad agencies wouldn’t understand why big clients slowly are in the transition of outsourcing the jobs to small marketing and creative companies. That means small companies with better people (and leaders) are more effective where communication happens at a personal level at times. Why is it so? Small creative and marketing companies have many options other than doing the mainstream. The main competition is not on TV. It will be in the Internet. One very good example is the budget of Hillary Clinton and Obama for presidential campaign. Did you know that they spend 30 pct of their marketing campaign in the Internet? Nike uses cross-media communication strategies in launching the latest Jordan’s shoes.

So who’s threatening? It is probably not the same words and phrases we use to convey the message across the target market. It is the democratic way of emerging new ideas that include using different tools to reach your consumers. It means getting them involved in your product and building a relationship with them by knowing their lifestyles and what they really want by listening to them (even if you hear negative feedback). I tell you, Twitter.com works. In this way, being innovative and creative makes more sense. It is because we would also like our clients to be smarter on diverting more on the most-and-cost effective marketing communication tool.

Below is what I got from “punk marketing”.
“Not long to go now before advertisers and their agencies get the bad news they’ve been avoiding for so long - viewer ratings on their TV ads. For the first time on a widespread basis Neilsen Media Research will start releasing data on how many viewers (if any) continue watching a channel during the breaks. We Punks predict the data will make depressing reading for the majority of the people who are responsible for the $70 billion of TV advertising stuffed on our screens each year. Who will be the most depressed? We’ve ranked them, in order of decreasing depression:

1. TV network executives (because they’ll continue to lose ad dollars to other media)

2. Ad agency executives (they have focused too heavily on TV campaigns and DON’T KNOW WHAT ELSE TO DO)

3. TV production companies (their business is built around TV ads, but the smart ones are honing their skills for other forms of film content)

4. Marketing executives (they will realize how much money they’ve been wasting - not “half” as Mr. John Wanamaker said all those years go, but maybe seventy, eighty or ninety percent). And when will they learn their lessons?

And who’s most to blame? Weve ranked them too, in order of decreasing blame:

1. Ad agency executives (they’ve pigeonholed themselves into experts at making TV ads when the writing has been on the wall for years that they should be thinking far more broadly to other formats). At saka di nila alam how to use the Internet as a strategic marketing tool.

2. Marketing executives (they allowed their weak agencies to make terrible ads containing no Big Ideas that are irritating to watch). It is because most of them think like their weak agencies. They are also weak.

3. TV network executives (they should have said “no!” to bad ads or at least charged a premium for them a long time ago - bad TV ads weaken the content on the network)

4. TV production companies (for agreeing to make crap ads because the money was good - shame on you)

To the few smart marketers and agencies who have seen this coming and are now thinking Punk, we salute you!”

Founders Ronald Lucero, Michael Abasolo and Dave Quitoriano, through their collective experience from both the marketing industry and technology environment, have discovered an opportunity to help companies: 1) know who their loyal customers are and 2) navigate their way thru the new communication medium, the Internet .

The idea was to integrate the concept of customer relationship management to strategic marketing implementation. They together put up the company along with other partners. It actually answers all their questions about the relationship of clients with their customers.

Some of those are the following: Do our clients really know their customers? How do clients know their customers? How can we help our clients know their customers?

The company banks on the experiences of both Ronald, Mike and Dave. Their wide network of clients and collaborative efforts in marketing strategy implementation have led them to establish Redmedia as a Digital Brand Marketing company and as a Relationship Marketing company.

Ronald Lucero is a certified visionary and dreamer. He has more than 10 years experience in event management and promo marketing business and production. He also has almost 20 years in marketing professional audio and lights and multimedia technology services, 14 years in information and communication technology operations and consultancy. He has started at young age. Ronald has done it all. He has implemented other company’s marketing ideas into projects that act as sales generating machines.

As a successful businessman, Ronald thrives in innovation, relationship management and being a consistent performer as his main ingredients to being a winning Eventrepreneur™. Some of his most noted works are: 1996 – 1999 San Miguel Beer Oktoberfest and Summer Events, the 1997 Launch of Mobil 1 Fully Synthetic Oil, the 1997 Ayala Group of Companies Anniversary, Microsoft’s Bill Gates Executive visit to Manila in 1999, Smart Communication and Globe Telecom events, British Petroleum-Castrol marketing campaign and implementation since year 2004, Petron Corporation events, Procter and Gamble’s events, Ayala’s Community Innovation, Inc. projects and a lot more.

A Master of Technology Management (MTM) graduate from University of the Philippines Technology Management Center, Ronald combines his knowledge and skills in marketing, technical, and management to succeed in business.

Michael Abasolo is an Integrated Marketing Communications (IMC) advocate with 16 years of Sales and Marketing experience.

After graduating from the Asian Institute of Management (AIM) with an MBM degree, pioneered Fujitsu Philippines’ thrust into the PC Market by introducing the Fujitsu ICL brand of PC’s for the Home and Corporate Market. He was also responsible for American Power Conversion’s (APC) dominance position in the Philippines power protection solutions market.

He is also a sportscaster for basketball leagues such as: the National Basketball Conference (NBC), the 2005 College Champions League (CCL), and the 2005 Global Destiny Basketball League (GDBL) and a sportswriter with his own column - Be Like Mike published in the official University Athletics Association of the Philippines (UAAP) official website. Mike is co-founder and Editor-in-Chief/sportswriter of inboundpass.com.

Dave Quitoriano has carved his own legend in the Philippine IT industry by founding and creating - Yehey! (www.yehey.com) - with some college friends.

His passion for the intenet has started when everybody was on a rat race to be Y2K compatible. He figured that by going against the tide was a great idea to start something fresh. Unlike some masters of the IT universe who decided to drop out of college to pursue their Billion dollar dream. Dave is a certified college graduate but stayed a little bit longer to learn from the school of hard knocks.

Dave is certifiable outdoors man. Loves to take his bike for a spin, and loves to take the sketchers walk in the hills. Dave also admitted that despite his enthusiasm in the art of making plants sing, he is indeed a frustrated horticulturist.

On the Net, Dave always go by the alias “goodspeed”, go0dspeed, goodspeed. Yes, as in Stanley Goodspeed, that characted from the action packed movie – The Rock.

Business Objectives

As a Digital Brand and New Media Marketing Co.:

To help you build relationships with your customers and prospects through the Internet and other new media. There is no denying that the Internet has change our way of life and the way we do business. It has made our world smaller and small businesses bigger.

The Internet has leveled the business playing field. People have started to revolve their lifestyle around the internet by accessing video and data thru this new media.

People can now be heard and express themselves freely thru blogs. The Internet has become a new social medium to meet friends, collaborate and expand their business network.

RedMedia can help your business optimize the presence of your products, events, and campaigns in the Internet. It is an effective therapy to nurture and further strengthen the experience of consumers in the use of your products or services using the Internet.

As a Relationship Marketing Co.:

Redmedia’s objectives is to help increase sales of clients and to lower and prevent customer attrition through the conducting relationship marketing – a strategy that puts the customer at the heart of any product development decisions and marketing development program.

Redmedia helps clients know the high value customers and implement programs that will get them to purchase more of the products – goods or services.

Redmedia leads clients to understand more about their customers so they can develop better acquisition programs according to their profiles.

Our Concept

Present day marketing professionals can no longer rely on the brand, research, various marketing tools and tactics or the internal or external database alone to acquire customers and hopefully harness the relationships to profit from their loyalty.

But in today’s challenging marketplace, the ability to maximize customer yield is the greatest advantage you can have.

RedMedia has been established to provide customers that want to increase sales and profitability through the creation and implementation of customer relations marketing programs.

RedMedia provides measurable returns and demonstrate how organizations significantly improve their bottom line by nurturing relationships with their best customers.

Our Approach

Our approach is based upon the awareness of making significant marketing decisions driven by the efficient use of data. This method will form the basis for attracting and retaining the right mix of customers and make the most of their lifetime value.

The ability to assemble and understand utilize customer information to both is a critical success factor for today’s organizations. It is the one and only thing we do - identify, maintain and increase the revenue from your most valued customers through long-term and interactive marketing
programs.

At RedMedia, we design and implement integrated marketing solutions for our clients. We are a full service agency covering the complete range of strategy, creative, database, systems, e-commerce, internet and marketing operations services.

We will always aspire to exceed expectations and deliver efficient marketing solutions.

Other Services:

•Events Management
•Events Logistics (i.e. equipment supplies, courier services, manpower giveaways).
•Database Management
•On-Line Event Registration
•Event site creation