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essays Archive

Building a web 2.0 project - inboundpass.com

Thursday, 3 January 2008

Basketball has always been the Philippines’ favorite spectator sport, particularly College Basketball. College and University student body and alumni gather for this once a year event to feel the passion, excitement and have the bragging rights to wear thier institutions’ traditions in their chest to express their support. …

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inboundpass.com

Tuesday, 19 June 2007

inboundpassHere’s our latest buzz to college basketball fans from all over.

We bring you inboundpass.com. Covering only the latest from the exciting world of Philippine college basketball. UAAP & NCAA fans stay tuned for exclusive news on and off court.

JOTG: Just off the grid

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Digital Brand Marketing Gets Closer

Wednesday, 6 June 2007

Couple of months ago, a very popular brand of sportswear launched a new product. I have watched the teaser invite on TV before it was launched through staging an event. Prior to that, I learned that the new product has already been launched using a cross-media campaign in America. The …

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Punk Marketing Makes More Sense

Wednesday, 23 May 2007

I pulled this off from the realities of punk marketing. It is an extension of relationship marketing through radical approach. Knowing the attitude of your consumers is very important and only few companies are sensitive about doing it. Terribly depressing to ad agencies is the way they sell their creativity …

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About RedMedia

RedMedia Solutions, Inc. is a relationship and digital brand marketing company that promotes and applies technology to build relationships of companies to their target market. The company was founded in 2005 ...