About
RedMedia Solutions, Inc. is a relationship and digital brand marketing company founded by Ronald Lucero and Mike Abasolo in 2005 to help companies build and foster relationships, create communities, increase the bottomline by tapping the company’s most loyal and devoted customers including advocates using the power of the World Wide Web as the spark plug.
Ronald Lucero is a certified visionary. He has more than a decade of experience in the event management and marketing. He leads professional audio, lights and multimedia companies in marketing. He successfully implements other companies‘ marketing ideas into projects that turn as sales generating machines. A former e-business unit consultant of a software development company, he faithfully promotes technology and Internet as the ultimate strategic tools in building customer base.
As a successful businessman, Ronald thrives in innovation, relationship management and being a consistent performer as his main ingredients to being a winning Eventrepreneur™. Some of his most noted works include 1996 to 1999 San Miguel Beer Oktoberfest and Summer Events, the 1997 Launch of Mobil 1 Fully Synthetic Oil, the 1997 Ayala Group of Companies Anniversary, Microsoft’s Bill Gates Executive visit to Manila in 1999, Smart Communication and Globe Telecom events, British Petroleum-Castrol marketing campaign and implementation since year 2004, Petron Corporation events, Procter and Gamble’s events, Ayala’s Community Innovation, Inc. projects, Johnnie Walker-F1 launch and other clients‘ below-the-line activations.
Ronald is co-founder and New Media Strategist of inboundpass.com, a product of RedMedia and a new media group for Philippine collegiate basketball leagues.
A Master of Technology Management (MTM) graduate from University of the Philippines, Ronald specializes in technology and competitive strategy, relationship marketing, and event management.
Michael Abasolo is an Integrated Marketing Communications (IMC) advocate with almost 20 years of Sales and Marketing experience.
After graduating from the Asian Institute of Management (AIM) with an MBM degree, pioneered Fujitsu Philippines’ thrust into the PC Market by introducing the Fujitsu ICL brand of PC’s for the Home and Corporate Market. He was also responsible for American Power Conversion’s (APC) dominance position in the Philippines power protection solutions market.
He is also a sportscaster for basketball leagues such as: the National Basketball Conference (NBC), the 2005 College Champions League (CCL), and the 2005 Global Destiny Basketball League (GDBL) and a sportswriter with his own column – Be Like Mike published in the official University Athletics Association of the Philippines (UAAP) official website.
Mike is co-founder and Editor-in-Chief/sportswriter of inboundpass.com.
Dave Quitoriano has carved his own legend in the Philippine IT industry by founding and creating – Yehey! (www.yehey.com) – with some college friends.
His passion for the Intenet has started when everybody was on a rat race to be Y2K compatible. He figured that by going against the tide was a great idea to start something fresh. Unlike some masters of the IT universe that decided to drop out of college to pursue their Billion dollar dream.
Dave is certifiable outdoors man. Loves to take his bike for a spin or take that occasional trek in the highlands. Dave also admitted that despite his enthusiasm in the art of making plants sing, he is indeed a frustrated horticulturist.
On the Net, Dave always go by the alias “goodspeed”, go0dspeed, goodspeed. Yes, as in Stanley Goodspeed, that characted from the action packed movie – The Rock.
Business Objectives
As a Digital Brand Marketing Company
There is no denying that the Internet has changed our lives including the way we do business. It has made our world smaller and small businesses bigger. The Internet has leveled the playing field. People have started to revolve their lifestyle around this new media.
Finally, people have the power to express themselves using an assortment of Social Media tools. Social Media is a way for people and businesses to meet, collaborate, share and expand their personal and business network.
Redmedia can help your business optimize the presence of your products, services, marketing activities on the Internet.
As a Relationship Marketing Co.:
Redmedia’s objectives is to help increase sales at the same time, decrease the level of customer attrition by conducting relationship marketing activities. Part of the strategy is to put the customer at the heart of any product development.
Redmedia will assist clients profile their most loyal customers then conceptualize and implement targeted marketing programs that will help maximize customer potential.