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About

RedMedia Solutions, Inc. is a relationship and digital brand marketing company that promotes and applies technology to build relationships of companies to their target market.

The company was founded in 2005 by Ronald Lucero and Michael Abasolo to create solutions of helping companies know their right customers through collective experience from both the marketing industry and technology environment.

Ronald Lucero is a certified visionary. He has more than a decade of experience in the event management and marketing. He leads professional audio, lights and multimedia companies in marketing. He successfully implements other companies‘ marketing ideas into projects that turn as sales generating machines. A former e-business unit consultant of a software development company, he faithfully promotes technology and Internet as the ultimate strategic tools in building customer base.

As a successful businessman, Ronald thrives in innovation, relationship management and being a consistent performer as his main ingredients to being a winning Eventrepreneur™. Some of his most noted works include 1996 to 1999 San Miguel Beer Oktoberfest and Summer Events, the 1997 Launch of Mobil 1 Fully Synthetic Oil, the 1997 Ayala Group of Companies Anniversary, Microsoft’s Bill Gates Executive visit to Manila in 1999, Smart Communication and Globe Telecom events, British Petroleum-Castrol marketing campaign and implementation since year 2004, Petron Corporation events, Procter and Gamble’s events, Ayala’s Community Innovation, Inc. projects, Johnnie Walker-F1 launch and other clients‘ below-the-line activations.

Ronald is co-founder and New Media Strategist of inboundpass.com, a product of RedMedia and a new media group for Philippine collegiate basketball leagues.

A Master of Technology Management (MTM) graduate from University of the Philippines, Ronald specializes in technology and competitive strategy, relationship marketing, and event management.

Michael Abasolo is an Integrated Marketing Communications (IMC) advocate with almost 20 years of Sales and Marketing experience.

After graduating from the Asian Institute of Management (AIM) with an MBM degree, pioneered Fujitsu Philippines’ thrust into the PC Market by introducing the Fujitsu ICL brand of PC’s for the Home and Corporate Market. He was also responsible for American Power Conversion’s (APC) dominance position in the Philippines power protection solutions market.

He is also a sportscaster for basketball leagues such as: the National Basketball Conference (NBC), the 2005 College Champions League (CCL), and the 2005 Global Destiny Basketball League (GDBL) and a sportswriter with his own column - Be Like Mike published in the official University Athletics Association of the Philippines (UAAP) official website.

Mike is co-founder and Editor-in-Chief/sportswriter of inboundpass.com.

Concept

Present day marketing professionals can no longer rely on the brand, research, various advertising and marketing tools and tactics or the internal or external database alone to acquire customers and hopefully harness the relationships to profit from their loyalty.

But in today’s challenging marketplace, the ability to maximize customer yield is the greatest advantage you can have.

RedMedia has been established to provide customers that want to increase sales and profitability through the creation and implementation of relationship and technology marketing programs.

RedMedia provides measurable returns and demonstrate how organizations significantly improve their bottom line by nurturing relationships with their best customers.

Approach

The approach is based upon the awareness of making significant marketing decisions driven by the efficient use of data. This method will form the basis for attracting and retaining the right mix of customers and make the most of their lifetime value.

RedMedia will identify, analyze, design and implement relationship and technology marketing solutions of companies that truly value their customers.

The ability to assemble and understand utilize customer information to both is a critical success factor for today’s organizations. It is the one and only thing we do - identify, maintain and increase the revenue from your most valued customers through long-term and interactive marketing programs.