RedMedia / Digital Brand Marketing / Buzz Marketing / Internet Marketing

Ploning is an independent film produced by Panoramanila Pictures which stars Judy Ann Santos. Ploning used online trailers, online Behind the Scenes and an MTV video featuring Ogie Alcasid.

A main blog site (www.ploning.com) to provide as much buzz, news and ready information to curious fans, moviegoers and bloggers about the movie supported with a press screening held at the Podium in Ortigas. There were (source: google analytics): 25,193 Visits with 83,556 Pageviews (62,380 are unique Pageviews). 78.72% are new, unique visits with 19,870 Absolute Unique Visitors to the site.

Redmedia started its Internet buzz campaign on the 15th of March, 2008, with the primary objectives of stimulating the Internet blogging community to talk about, and to encourage other bloggers,even casual blog readers, to watch the movie . The main objective therefore was to get as many bloggers to blog about Ploning thus gathering moviegoers to see the movie.

Using the keyword “Ploning”, it resulted in 41,800 search results in Google. And there were 1,850 (source: Blogsearch.google.com) blogs for the movie.

Ploning premiered exclusively in SM Cinemas on April 30, 2008 and has grossed $144,310 (Php 6,155,538.34) in the Box Office.