Basketball has always been the Philippines’ favorite spectator sport, particularly College Basketball. College and University student body and alumni gather for this once a year event to feel the passion, excitement and have the bragging rights to wear thier institutions’ traditions in their chest to express their support. Institutions that have been a part of them - nurture friendships, relationships, future colleagues and own individuality – almost the 1st half of their very lives. It is thru this inspiration that this website has been born.

Initially conceptualized by former Philippine Internet college basketball writers of a popular league, excuse me for using this term, portal – Mike Abasolo, Charlie Cuna, Coach Jude Roque and Kim Lesaca together with Ronald Lucero Dave Quitoriano and Jorem Catilo, inboundpass.com brings to Philippine college basketball viewers a unique internet media experience. Inboundpass.com covers the invitational and preseason tournaments, exhibition matches, the collegiate season itself, the Collegiate National Championships and in between news and highlights for a whole year.

It was based around the web 2.0 foundation of collaboration, interaction and sharing. Aside form its original content, inboundpass.com also has a wide variety of photos, rare video footages, rss feeds, widgets and twitter for those on the move and would want to be updated.

Launched last December 2006, inboundpass.com’s first outbreak was during the release of a controversial article involving an ineligible player from a respectable and probably the oldest educational institution in the Philippines. Inboundpass.com does not aim to please anyone, it has been critical of relevant basketball issues but will always embrace ethical standards.

Aside from its controversial impression, among the unique variables that made inboundpass.com an example of web standards is its reader comments feature. Followers and fanatics of Philippine college basketball can post their comments in each and every article that the resident writer publishes. But, what is more important and powerful is that the writer can reply to the comments posted on the thread with a corresponding stamp identifying the author. This feature gives the site visitors an avenue to express their views with a sense of involvement. Inboundpass.com is still evolving and will add more features very soon such as videocast and more.

Redmedia Solutions, Inc., owner and publisher of inboundpass.com, duplicated these web standards and launched another Web 2.0 site – www.air21express.com.ph – and will continue to build around this standard in years to come.