Established and registered as a corporation in the year 2005, Redmedia Solutions, Inc. (www.redmediacrm.com) combines marketing and technology to promote and execute a new dimension of services.

Founders Ronald Lucero, Michael Abasolo and Dave Quitoriano, through their collective experience from both the marketing industry and technology environment, have discovered an opportunity to help companies: 1) know who their loyal customers are and 2) navigate their way thru the new communication medium, the Internet .

The idea was to integrate the concept of customer relationship management to strategic marketing implementation. They together put up the company along with other partners. It actually answers all their questions about the relationship of clients with their customers.

Some of those are the following: Do our clients really know their customers? How do clients know their customers? How can we help our clients know their customers?

The company banks on the experiences of both Ronald, Mike and Dave. Their wide network of clients and collaborative efforts in marketing strategy implementation have led them to establish Redmedia as a Digital Brand Marketing company and as a Relationship Marketing company.

Ronald Lucero is a certified visionary and dreamer. He has more than 10 years experience in event management and promo marketing business and production. He also has almost 20 years in marketing professional audio and lights and multimedia technology services, 14 years in information and communication technology operations and consultancy. He has started at young age. Ronald has done it all. He has implemented other company’s marketing ideas into projects that act as sales generating machines.

As a successful businessman, Ronald thrives in innovation, relationship management and being a consistent performer as his main ingredients to being a winning Eventrepreneur™. Some of his most noted works are: 1996 – 1999 San Miguel Beer Oktoberfest and Summer Events, the 1997 Launch of Mobil 1 Fully Synthetic Oil, the 1997 Ayala Group of Companies Anniversary, Microsoft’s Bill Gates Executive visit to Manila in 1999, Smart Communication and Globe Telecom events, British Petroleum-Castrol marketing campaign and implementation since year 2004, Petron Corporation events, Procter and Gamble’s events, Ayala’s Community Innovation, Inc. projects and a lot more.

A Master of Technology Management (MTM) graduate from University of the Philippines Technology Management Center, Ronald combines his knowledge and skills in marketing, technical, and management to succeed in business.

Michael Abasolo is an Integrated Marketing Communications (IMC) advocate with 16 years of Sales and Marketing experience.

After graduating from the Asian Institute of Management (AIM) with an MBM degree, pioneered Fujitsu Philippines’ thrust into the PC Market by introducing the Fujitsu ICL brand of PC’s for the Home and Corporate Market. He was also responsible for American Power Conversion’s (APC) dominance position in the Philippines power protection solutions market.

He is also a sportscaster for basketball leagues such as: the National Basketball Conference (NBC), the 2005 College Champions League (CCL), and the 2005 Global Destiny Basketball League (GDBL) and a sportswriter with his own column - Be Like Mike published in the official University Athletics Association of the Philippines (UAAP) official website. Mike is co-founder and Editor-in-Chief/sportswriter of inboundpass.com.

Dave Quitoriano has carved his own legend in the Philippine IT industry by founding and creating - Yehey! (www.yehey.com) - with some college friends.

His passion for the intenet has started when everybody was on a rat race to be Y2K compatible. He figured that by going against the tide was a great idea to start something fresh. Unlike some masters of the IT universe who decided to drop out of college to pursue their Billion dollar dream. Dave is a certified college graduate but stayed a little bit longer to learn from the school of hard knocks.

Dave is certifiable outdoors man. Loves to take his bike for a spin, and loves to take the sketchers walk in the hills. Dave also admitted that despite his enthusiasm in the art of making plants sing, he is indeed a frustrated horticulturist.

On the Net, Dave always go by the alias “goodspeed”, go0dspeed, goodspeed. Yes, as in Stanley Goodspeed, that characted from the action packed movie – The Rock.

Business Objectives

As a Digital Brand and New Media Marketing Co.:

To help you build relationships with your customers and prospects through the Internet and other new media. There is no denying that the Internet has change our way of life and the way we do business. It has made our world smaller and small businesses bigger.

The Internet has leveled the business playing field. People have started to revolve their lifestyle around the internet by accessing video and data thru this new media.

People can now be heard and express themselves freely thru blogs. The Internet has become a new social medium to meet friends, collaborate and expand their business network.

RedMedia can help your business optimize the presence of your products, events, and campaigns in the Internet. It is an effective therapy to nurture and further strengthen the experience of consumers in the use of your products or services using the Internet.

As a Relationship Marketing Co.:

Redmedia’s objectives is to help increase sales of clients and to lower and prevent customer attrition through the conducting relationship marketing – a strategy that puts the customer at the heart of any product development decisions and marketing development program.

Redmedia helps clients know the high value customers and implement programs that will get them to purchase more of the products – goods or services.

Redmedia leads clients to understand more about their customers so they can develop better acquisition programs according to their profiles.

Our Concept

Present day marketing professionals can no longer rely on the brand, research, various marketing tools and tactics or the internal or external database alone to acquire customers and hopefully harness the relationships to profit from their loyalty.

But in today’s challenging marketplace, the ability to maximize customer yield is the greatest advantage you can have.

RedMedia has been established to provide customers that want to increase sales and profitability through the creation and implementation of customer relations marketing programs.

RedMedia provides measurable returns and demonstrate how organizations significantly improve their bottom line by nurturing relationships with their best customers.

Our Approach

Our approach is based upon the awareness of making significant marketing decisions driven by the efficient use of data. This method will form the basis for attracting and retaining the right mix of customers and make the most of their lifetime value.

The ability to assemble and understand utilize customer information to both is a critical success factor for today’s organizations. It is the one and only thing we do - identify, maintain and increase the revenue from your most valued customers through long-term and interactive marketing
programs.

At RedMedia, we design and implement integrated marketing solutions for our clients. We are a full service agency covering the complete range of strategy, creative, database, systems, e-commerce, internet and marketing operations services.

We will always aspire to exceed expectations and deliver efficient marketing solutions.

Other Services:

•Events Management
•Events Logistics (i.e. equipment supplies, courier services, manpower giveaways).
•Database Management
•On-Line Event Registration
•Event site creation